Have you ever wanted an easy, yet effective way to advertise on Facebook but weren’t quite sure where to start or how to go about it? Don’t worry. You’re not alone. Facebook’s ads platform can be rather confusing to the uninitiated. However, any marketer out there who’s played around with it in any way, shape, or form understands the power that Facebook wields as a means to reach the masses with their message. Some of the most effective Facebook ads are story ads.
What is a Facebook Story Ad?
Perhaps one of the most effective ways to get your product or service to market on Facebook is by using what’s known as a story ad. There’s an old axiom in marketing that says, “facts tell but stories sell.” When you tell a story that your target audience will find relatable, then more of those people are likely to buy from you.
Using the formula below, tell a story that inspires your ideal client to take action and buy your product or service. After then, their fun can begin with them and your relationship will be well underway.
The Easy 6-Step Facebook Story Ads Formula
1. Talk about a challenge your target market has that you also experienced
Talking about a challenge that you have in common with your target audience helps to build instant rapport with them and gives them a sense of trust. People will only buy from you when they have the big 3 with you; like, know, and trust. If you and your target audience have experiences that are similar, you’ll be able to direct them towards a solution to whatever challenge they’re experiencing and inspire them to keep pressing forward.
2. Get as detailed as possible with your own story while facing this challenge
Providing details of the particular challenge you faced is part of your story. As stated above, your story is your main tool in your arsenal that will help others relate to you and feel a connection to you. By getting highly detailed with your story, it also helps people understand where you came from.
Imagine having a story like this:
“I was delivering pizzas when I had a customer who would change my life forever. He was in town building his business and told me he was looking for a few sharp people who were looking to earn some extra income. I accepted his invitation to come back after work and find out more information. That began my entry into the home business profession; a 20 year career that has allowed me to impact a lot of lives for the better.
But, it wasn’t always a bed of roses. I had to overcome my fear of talking to people I didn’t know. I had to overcome my fear of rejection. I had to put away the idea that in order to be successful in any networking business model you had to know a lot of people.
The Internet was brand new back then and I didn’t understand how to use it to build my business. Fast forward about 10 years, I found a mentor who taught me the power of blogging and using social media to get the word 0ut about my business and generate a steady flow of people wanting more information on how to get started. Today, I’m a successful mentor, an Amazon published author, a world traveler, and I show people how to live life by design instead of by default. I’m job free and I love helping others achieve the same.”
Telling your story in this manner not only builds rapport, which is really nothing more than responsiveness, but also engages the reader and leaves them wanting more while positioning you as the expert who can lead the reader into their own version of their Promised Land.
3. Talk about how you overcame your challenge
People are looking for what you have to offer them. They’re searching for a solution to a problem they’re having. If you can provide the solution to that problem, they’ll be more receptive to additional offers from you to buy something that you’re selling. This is called providing value.
If you’re constantly providing value, then people will gladly exchange their money for that value. This is what the retail grocery stores do every day. They provide goods that feed your family. Department stores roll out winter jackets around the middle of fall because people want to keep warm when they’re going out. They’re selling the way they can overcome the challenge of being hungry or cold instead of the actual product.
When you talk about how you overcame your particular challenge, you’re selling yourself as the authority and bringing value to the table that could inspire and motivate others who are experiencing the same or similar challenge. They’ll be able to potentially model your solution to fit their lives and situation.
4. Bridge your solution to how your business helped you with your challenge
Using a technique known as Bridge Marketing, you’ll be able to show others how they can utilize your business to help them with their own challenge. For example, let’s say that your target audience loves to travel but is still tied to a job that only gives them two weeks of vacation time per year. They may feel like they don’t have the time freedom or the financial resources to travel the world like they want to.
Your message that could bridge the solution to your business could be “see how I’m using this system to supplement and replace my income that allows me to travel the world whenever I want. Click here for details.”
5. Share your vision and where you see your future heading thanks to your business
Focusing all the time on where you’ve been doesn’t help other people become interested in what you’re doing in your business or entice them in wanting to join your team. While it’s good to share your story that leads up to how you overcame your challenges, people want to follow someone who knows where they’re going. Speaking your vision of the future shows people that you’re a leader worth following and subconsciously tells them that you’re the one who can help them get where they want to go in their own lives.
6. Tell your audience where they can go to get started & what to expect when they do.
You will have a far greater chance of attracting people to your business if you use direct commands to action and tell them what they can expect after they get started. Implementing this in your business will help alleviate people’s natural fear of the unknown.
Give your target audience a clear call to action and what is expected of them after they get started. Even if it’s as simple as telling them that an assistant will call to schedule a coaching call with you will oftentimes be enough.